Tag Archives: marketing

Social media what’s new, what’s working and how do we evaluate it?

It’s been a while since i’ve been here in musing mode so you can guess we are reviewing something at the moment! Yes you guessed it Social Media!

We started with a blog many years ago (and then a revamped blog), then ventured into Facebook and jumped into Twitter.  They all seemed to have a purpose and be used, but fads come and go (as do students). Perhaps we need a bit of time to assess what we are doing and why?

Young people seem to be all snapchat and whatsapp, intagramming like their lives depended on it. Is facebook old hat?  Was pinterest a passing fad? What’s around the corner?

What do students use and do they want us there?

When you ask students what they use they say Facebook and increasingly Twitter.

Using, as far as a student is concerned seems to be seeing the information in their news feed, not actively participating much.  If you are lucky they may click on a link.  For us that doesn’t really help – no nice metrics to evaluate, if you don’t like our posts or talk to us how do we know that you are even looking!  We feel unwanted and might even give up using something if we can’t measure its use!

So we ask students again what do you use and the answers are the same, and yes they seem to value what we post there but it’s not cool to interact with us. (Fair enough!)  Secretly I bet they are all snapchatting but don’t want us getting involved!

So here’s where you my information colleagues come in!

  • Has anyone done a social media review – were there any findings or trends you could share?
  • What is worth evaluating?
  • Is anyone using Twitter lists successfully?
  • How are you working with recruiters who want you to post on social media about them?
  • Do you have one Twitter or Facebook account or many for different purposes?
  • What’s new? Anyone using something that really seems to encourage students to interact with each other and you?

Any intel leave a comment here or on the LinkedIn discussion or Tweet me @MallenSarah

 

 

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What’s in a name and do your users really care? Careers and proud!

Pulp-O-Mizer_Cover_ImageWe keep being told that the word Careers is scary and people don’t like it.

I get this, no-one wants to be reminded that there is a future and that they have to engage with it,  it’s uncertain, and its going to take some hard work and possibly some knockbacks.

I also get that careers advice before University can be sketchy at best, often entirely absent or just downright inadequate. Yet EVERYONE remembers it. AND NOT IN A GOOD WAY!

So we are battling against the image of something that is scary and something that could be pretty bad. OH GREAT!

So let’s re-brand, change the name, change our image and completely fool everyone that it’s a new sexy thing that they have never encountered before and that they want  to engage with it and make it part of their life.

So how many of you out there have changed your name, only to find that when people ring up the first thing they ask is ” is that the Careers Service?” Facepalm!
Careers Service, Careers and employability, Career development centre, etc etc etc WHATEVER you want to call it our users aren’t stupid they know a Careers Service when they see one.

So I’m torn – do you re-name it or reinvent it?

If you can make this “Future planning – career – thing” something that everyone wants to be involved in a that’s obviously a good idea.   This needs some kind of engagement strategy and possibly some kind of stick to make people do it  (the carrots clearly are not working!)

If you can make everyone take responsibility for their actions and take action earlier – then perhaps you don’t need so much Career Service type intervention at University? This needs a change in education generally!

So who will teach young people how to navigate the unchartered waters of the internet and to differentiate good advice from bad.  If it’s not going to happen at school then it still becomes an issue once at University and who is going to deal with that?  Oh I guess that would be the Careers Service. #circularargument

So there we have it back to the same dilemma!

There are so many issues to contend with is what you call it really the biggest issue?

Careers & proud!
Building a good reputation with satisfied customers is generally agreed to be the best thing to build your brand in a commercial environment.

Your brand is CAREERS  don’t throw it away.  Make it visible so that students associate a good experience with your brand.  If they choose to use other providers of careers information or advice it is their choice – but we can try to make our offer visible and accessible and attractive.

The down side of this is if you succeed how will you cope with the extra demand?

*No answers & no magic bullets included in this post – just some musings!

 

 

 

 

 

Is it Geeky to use your careers service?

Recently a student was overheard calling another student a geek for talking to Careers staff.  It was probably a lighthearted comment amongst friends but it rather illustrates a PR problem.

It’s just not cool to be seen getting help from Careers, or probably from anyone amongst certain demographics.

Stealth tactics are needed!

This year we were asked to put on an employability week, no problem!
Apart from the fact that the research showed that students don’t like the words employability or careers.  The word future though, was apparently less dull or scary!

The upshot was MyFutureFest, a week of events around looking at future options centred around a giant Teepee.

Cunning isn’t it, no mention of careers and the lure of a festival vibe.  Marketing was primarily done via social media but to be fair you could hardly miss the Teepee!

The Teepee was packed, the freebies went like hot cakes and the lure of free coffee and cake in exchange for a few conversations with the people in the tent seemed to work a treat.

We had a # tag for the event to monitor chatter – though to be fair it was mainly us chatting. We did get a few nice comments though:

  • FREE CAKE 😀 and a cool teepee x
  • HAPPINESS : defined ! @ organised by I appreciate my Careers Service efforts at Uni. 🙂

The fringe events did well too and we saw a steady trickle of referrals up to Careers.

Overall effectiveness, well it’s hard to tell any long-term effects, but we hope the “do something” message came across.

Now we need to apply some creativity to our other marketing to make students take careers information, and even more importantly read it and take appropriate action.

 

 

 

 

 

 

Marketing and visual design

So this blog post is for @darrenmjones who tweeted me about librarian design share.

I am not a designer, I do not know how to use fancy design packages, nor am I particularly artistic.  I struggle for ideas that I could actually make into a visually appealing poster.FBposter

  • We have a logo ( well sort of, the design police would probably lock us up and throw away the key).
  • We have a colour scheme – woooooo. Not sure that really makes anyone thinks gosh that must me a careers product but at least it stops us using horrid clashing colours.
  • We have wonderful staff who are bright and creative and come up with fabulous ideas, but its hard to know what will work, so ideas come and go and only a few survive.
  • We are time poor, we simply don’t have the time to redesign all our products and keep them looking fresh.

We have used designers but to be honest some of their ideas have not been radical or that imaginative so for many things we just DIY it.

So if this sounds familiar check out some of the ideas here http://librariandesignshare.org/ and see if you can liven up your posters.

If you have seen any brilliant design ideas for publications or posters – why not share them here.