There is no denying that every year more people buy smart phones and use tablets so we need to ensure that they have easy access to our web-based information. However, our surveys and analytics tell us that very few of our users actually use the careers website on a mobile device actually only about 15%.
Is this because it’s currently not mobile enabled so it makes it harder to use? Or is it because information rich websites are not best viewed on the bus!
Our users tell us that they may pick up alerts or look up quick bits of information while out and about but when they want to look at in-depth information, researching a job or career etc they do this on a laptop or desktop at home or in the library.
It’s a bit of a quandary….
To write a mobile enabled site takes a lot of rewriting and consideration. But if actually 85% of our users are using our website on a desktop or laptop how much effort should we put into writing in a completely new way that might actually be to the detriment of desktop users?
It made me realise why many commercial sites create mobile sites and apps to perform specific functions, while giving you the option of the desk top site for the full experience (or the bit they hadn’t thought anyone would want to do on their phone!)
It’s not an option for us to have multiple websites or apps so how do we strike the right balance?
- It’s got to be google friendly – people use navigation less and rely on search results
- Make it obvious what the page is about from the title – mobile users might not even see your navigation so they are going to google in and quickly assess if they are in the right place or not.
- Get to the point quickly. But if its in-depth information that needs to be delivered it’s ok to be lengthy just make sure its clear so that users can decide whether to read it or not.
- PDFs can be useful for lengthy user guides or e-books but your mobile users may curse you if its taken 10 minutes to download and doesn’t deliver what they wanted.
- Get rid of unnecessary images your mobile users may not see them anyway.
- Think about what your mobile users see on their device, if sidebar information all gets removed or shoved to the bottom then anything vital here may be lost.
- Think about whether new pages should open in a new window or tab or in the same page. Different devices will handle this differently. On the whole do users of your site need to flip between several pages at once?
Once usage of your site gets to 50/50 then It’s probably another story but by then i’m sure there will be new software, devices and protocols for us all to take on board.
So if we make it mobile friendly will more people be tempted to engage?