Tag Archives: web design

Mobile enabled sites – chicken and egg!

websiteWe are in the process of moving all the content on our website to new templates which will enable mobile device users to have a better experience of our website.

There is no denying that every year more people buy smart phones and use tablets so we need to ensure that they have easy access to our web-based information. However, our surveys and analytics tell us that very few of our users actually use the careers website on a mobile device actually only about 15%.

Is this because it’s currently not mobile enabled so it makes it harder to use? Or is it because information rich websites are not best viewed on the bus!

Our users tell us that they may pick up alerts or look up quick bits of information while out and  about but when they want to look at in-depth information, researching a job or career etc they do this on a laptop or desktop at home or in the library.

It’s a bit of a quandary….

To write a mobile enabled site takes a lot of rewriting and consideration. But if actually 85% of our users are using our website on a desktop or laptop how much effort should we put into writing in a completely new way that might actually be to the detriment of desktop users?

It made me realise why many commercial sites create mobile sites and apps to perform specific functions, while giving you the option of the desk top site for the full experience (or the bit they hadn’t thought anyone would want to do on their phone!)

It’s not an option for us to have multiple websites or apps so how do we strike the right balance?

  • It’s got to be google friendly – people use navigation less and rely on search results
  • Make it obvious what the page is about from the title – mobile users might not even see your navigation so they are going to google in and quickly assess if they are in the right place or not.
  • Get to the point quickly.  But if its in-depth information that needs to be delivered it’s ok to be lengthy just make sure its clear so that users can decide whether to read it or not.
  • PDFs can be useful for lengthy user guides or e-books but your mobile users may curse you if its taken 10 minutes to download and doesn’t deliver what they wanted.
  • Get rid of unnecessary images your mobile users may not see them anyway.
  • Think about what your mobile users see on their device, if sidebar information all gets removed or shoved to the bottom then anything vital here may be lost.
  • Think about whether new pages should open in a new window or tab or in the same page.  Different devices will handle this differently. On the whole do users of your site need to flip between several pages at once?

Once usage of your site gets to 50/50 then It’s probably another story but by then i’m sure there will be new software, devices and protocols for us all to take on board.

So if we make it mobile friendly will more people be tempted to engage?

It’s oh so quiet! Time to reflect and plan.

starsIt’s the last day of opening today (although not the last working day) and it’s pretty quiet!

Time to reflect on the year so far and plan ahead.

This last year has all been about physical space.

  • The rumours of a move on the horizon, and the frantic months of planning that followed.
  • Managing expectations and the realities of the process.
  • The physical transition to a new space and understanding its benefits and limitations.
  • Working with new colleagues and new staffing structures.
  • Exploring new ideas to make students aware of the new location and what it offers.
  • Change, more changes and a few suprise changes.

Next year is all about the web and online services.

  • Producing a new website
  • Looking at digital publications ebooks vs Pdfs
  • Managing our intranet presence
  • Looking at our options for appointment booking systems and events & vacancy systems
  • Talking to our users to see what they want
  • Marketing, marketing, engagement & marketing.
  • Plus i’m sure a few more suprises.

It seems information staff are going to be very busy, plotting scheming and writing! Hopefully we will get out and about on campus and talk to students too.

Whats on your agenda for the year ahead?

Have a great break info folk.

Virtual information spaces – is yours fit for purpose?

websiteStill getting used to our new physical information space and resolving issues and the spotlight turns to our virtual spaces – the website and our client management system.

  • All our web content needs putting into new templates which means completely re-writing it (at over 1060 pages this is no small task).
  • To put the icing on that cake we also need to come up with new ways of presenting the information to make the website more engaging.
  • So that means restructuring and redesigning the website too.
  • Our client management system that deals with events, vacancies and appointments is also up for re-evaluation. Do we stick or twist? We are looking at CareersHub as the alternative option.

Loads of exciting work for our careers information staff to get involved in!

Our investigations will involve surveys, focus groups, user testing  and talking to colleagues at other institutions about their experiences.

Do you have any tips / research you can share on what students want from careers websites and intranets (as it appears we are all doing pretty much the same things!)?
Tweet me @MallenSarah